Bounce Rate

A website analytics metric representing the percentage of visitors who land on a page and then leave without interacting further or visiting additional pages on the same site. For example, if 100 people visit your homepage and 65 leave without clicking anything else, your bounce rate is 65%. High bounce rates often indicate problems with user experience, page load speed, content relevance, or misalignment between what users expected (from ads or search results) and what they found. However, some pages (like blog posts or contact pages) naturally have higher bounce rates because users find what they need and leave satisfied.

Why it matters

Understanding bounce rate helps you identify which pages need improvement. If your AI service landing page has a 90% bounce rate, you're losing potential customers and wasting advertising spend, fixing this can dramatically increase revenue.