Zapier

A workflow automation platform connecting thousands of applications and services (over 7,000 at last count), enabling automated workflows (called Zaps) without coding. Zapier works through triggers (when this happens in App A) and actions (do this in App B). For example: when someone submits a form, add them to email list, create CRM record, and notify team on Slack. Zapier democratises automation previously requiring developers, enabling business users to create sophisticated multi-step workflows through visual interfaces. Pricing scales with automation volume. A free tier covers basic needs, while paid plans support complex automation and higher volumes. Zapier has become essential infrastructure for modern businesses.

Why it matters

Zapier enables building sophisticated business automation without technical expertise, dramatically reducing operational costs and errors while freeing time for strategic work. Properly configured automation handles entire business processes without anyone needing to step in.