Midjourney

A leading AI image generation platform that creates highly detailed, artistic images from text descriptions (prompts). You use Midjourney through its website these days, typing a prompt and getting images back in your browser. It started life inside Discord, and that still works as a legacy option, but new users should head straight for the web app. Known for exceptional aesthetic quality, particularly for artistic, stylised, and fantastical imagery, Midjourney has become popular among artists, designers, marketers, and content creators. The platform uses diffusion models trained on vast image datasets to understand relationships between text and visual concepts. It is a paid service, with subscription tiers based on generation volume and features, starting at around ten dollars a month. Users can refine, upscale, and create variations of generated images.

Why it matters

Midjourney enables anyone to create professional-quality images and art without design skills or expensive stock photo subscriptions. This democratisation of visual creation dramatically reduces content creation costs and unlocks creative possibilities.