Domain Name

The unique web address people type into their browser to visit your website, like example.com or yourbusiness.io. Domain names must be purchased (typically $10-$50 annually) from domain registrars like Namecheap, Cloudflare, or Porkbun. Choosing the right domain is important. It should be memorable, easy to spell, relevant to your business, and ideally include keywords related to your offering. Top-level domains (.com, .net, .io, .co) have different associations, with .com generally preferred for credibility. Once purchased, you point your domain to your website host. Premium or highly desirable domains can cost thousands or millions of dollars.

Why it matters

Your domain name is a permanent part of your brand and affects credibility, SEO, and memorability. Choosing poorly means either rebranding later (losing SEO value) or living with a suboptimal identity. Secure your domain early.