B2B (Business to Business)

A business model where companies sell products or services directly to other businesses rather than to individual consumers. B2B transactions typically involve larger deal sizes, longer sales cycles, more stakeholders in the buying decision, and relationships built on solving specific business problems. Examples include AI consulting services for corporations, enterprise software subscriptions, wholesale suppliers, and professional services. B2B AI businesses might offer custom AI implementation, training programs for companies, or specialised AI tools for specific industries. The B2B market often provides more stability and higher per-customer value than B2C.

Why it matters

B2B AI services often command premium prices because businesses pay for solutions that save money or generate revenue. A single B2B client can generate as much revenue as hundreds of individual consumers.